Mareno ALI Group
Complete quote, before the client finishes their coffee.
ClientMareno ALI Group S.r.l.
SectorProfessional catering equipment
CountryItaly
ServicesB2B App, quoting tool, EasyCatalog training
The problem
Mareno ALI Group's sales network operated with a quoting process that was largely manual and based on paper documents.
Although the commercial commitment was high, the challenges inherent in this approach slowed down the flow: prices and technical sheets required continuous verification and updating, and processing a complete offer could take a considerable amount of time.
The objective was therefore to make the sales process faster and more efficient, overcoming the limits of a system that did not always guarantee the maximum agility and promptness required by the market.
The objective.
To have salespeople and agents work with all the necessary tools. A complete, updated, and professional offer. Built on the spot in minutes.
The strategic approach.
The problem was not the sales network. It was the tool they had in their hands. We analyzed the existing quoting process, the steps, the times, the friction points, to understand where to intervene and how to build something the network would actually use.
App execution.
We developed a B2B app with an integrated quoting tool. The salesperson opens the app, configures the offer, attaches technical sheets. The document comes out formatted and ready to send. No more loose papers.
Results achieved.
Drafting time reduction
Offers are now generated in a few minutes thanks to automated calculations and availability data integration.
Uniformity and professionalism
Every offer respects a standard format, improving the perceived image of the company.
Commercial effectiveness
The ability to include technical information and real-time updates has increased the conversion rate from offer to order.
Total control
Mareno can now manage and track distributor activities, obtaining useful data for future strategies.
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The sales network stopped "fending for itself". It started selling.
Mareno Team, Mareno ALI Group S.r.l.
Does your sales network have the right tools?